The Natural Demand Strategy
Become a brand people come looking for, ready to buy, all on their own
The secret sauce of our marketing agency — now available for founders
This is the same strategy we train our team to use in-house, and the same thinking we’d apply to your brand if you worked with us.
Recorded as a single 60 min loom video (about the length of a Netflix episode)
No upsell or bonuses. This is everything.
Developed from over 8 years of learning and experimentation
Who is this for?
We have successfully applied the strategy to founders facing the following challenges:
“I want a clear plan for getting more high-net-worth buyers to reach out to me”
“I want more sales but I don’t want to annoy my existing community with ads”
“I want to expand my business but I’m not sure if aggressive marketing is the right move for me”
“I feel there is a lack of storytelling but I’m not sure how to do it in a strategic way”
“I keep getting enquiries from people who can’t afford my product / service. How do I shift upmarket?”
“My CAC is too high and I’m not getting enough website traffic”
“My social media looks boring and I’m not getting enough views and followers”
“I’m doing all the right things but I’m not getting enough high quality leads and conversions - what am I missing?”
The strategy will work beautifully for brands selling exceptional, high quality products and experiences.
That means art, collectibles, home decor, jewelry, fashion, wellness products, real estate, hospitality, retreats, spas, fitness centres, entertainment and more.
It will not work for: low-price, high volume retail products, apps/aggregators/marketplaces, b2b saas, industrial/manufacturing.
Results to expect
High status positioning - people will gravitate towards your brand, follow you and reach out to buy.
Long-term brand value - More word-of-mouth, more connection with potential buyers and more reasons for supporters to stay invested.
Scale - by attracting, not chasing, the right kind of ideal buyers.
Visibility - you’ll not only be seen but be firmly cemented in the minds of people who matter.
Your brand will become admired, desired and sought after.
You become known, recognized and hard to ignore.
Your competitors will take notes and try to copy what you are doing.
All you have to do is
Watch the 60-min video presentation (it’ll only take as long as an average Netflix episode).
Take some notes. Save a screenshot of the Natural Demand Blueprint diagram which I show in the presentation.
At your next marketing meeting, explain the gaps in your current strategy to your team and start executing.
This is a uniquely fresh way of looking at brand marketing, and quite unlike anything you’ve ever seen before. I can promise you that.
You cannot find this information on google. This strategy is essential and timeless and uniquely developed by our agency over 8 years in the context of new gen, top quality brands made in India.
The Natural Demand StrategyTM
(Available for the first 100 people only)
Prefer to work with us directly? Book a call with me here
"I think the video is really valuable, my worry is that it might be TOO VALUABLE. You made me feel like if i were a brand, i'd be in safe hands with you (the AMBIENT SIGNALS of the bookcase and lamp at the back really work man)."
"The biggest insight for us was that we don’t need to constantly push or sell. We’ve always focused on creating good work and building a strong brand, but this helped us look at how people actually discover us and what makes them want to engage with us. It also helped us understand what we should be communicating more clearly and who we really want to attract. Simple ideas, but they made us look at the studio in a completely different way."
Nilanjans video on the strategy of marketing is very well put together and sheds light on how service brands can build their campaigns.
"It was really good. We all know discerning customers don't buy just like that, so what you said in the first part of the video was super helpful (where you explained how discerning customers discover you). I loved the bit where you looked at examples - that made everything real for me, especially since my own category (jewelry) was among the example brands."
Full disclosure — the strategy requires you to create content and run ads
Before we proceed, you need to understand something.
NDS is not a replacement for running ads, social media, email or whatsapp and whatever else you might be currently doing. You still need those things.
NDS tells you how to do it in a way that creates high-status positioning and makes people want to buy.
“Can I use NDS and grow with organic traffic only?” Yes, you absolutely can.
For some brands it makes sense to apply NDS on organic content to build community and engagement.
But for some brands it makes more sense to invest in paid ads and get back a ROAS of 5-10x or more.
It depends on the brand’s niche, stage of growth and market perception. After you go through the vdeo, you’ll be able to understand what’s the best way forward for you.
Of course, you can skip all this and directly book a call with me to become our agency’s client. Our team is already well versed in the strategy and we will create natural demand for you. Book a call with me here
About us
I’m Nilanjan and I’ve been working as a marketing strategist for about 10 years now. I am the founder and Managing Director of Outland Circle.
Founded in 2018, Outland Circle is a marketing agency in Bangalore trusted by giants of their respective industries, including Nandan Nilekani’s EkStep Foundation, KYNKYNY, Game Theory, Third Wave Coffee, Echoes Of Earth, Brigade Group. For over 8 years, the agency has been recognized for its thoughtful service and long term commitments to uplifting brand currency — generating over ₹50 Cr in revenue across clients.
We mostly work with founders who make and sell exceptional products and services, who worked hard to build really strong and thoughtful brands.
Many of them, when they came to us were uncertain whether they actually need marketing. You see, they had a built a brand, a reputation around carefully crafted and thoughtful products and experiences. They knew they weren’t mass market — they catered to a niche of conscious, discerning and well-informed customers. And they were successful doing so. Many of them already had a profitable and well-established business.
And at the time they came to us, they wanted to grow and scale up.
But they weren’t desperate to do so at any cost.
They wanted to scale up in a way that was meaningful and sustainable. That’s why, they weren’t sure if getting into aggressive, systematized marketing was the right move for them. They didn’t want to dilute and cheapen the image they had worked so carefully to build.
I convinced them, that there is a style of marketing that is right for them. There is a way to sell without selling out. And honestly, that’s a space that I love working in as well. I worked with founders like these for the better part of the decade and achieved profitable growth for them.
“We enjoyed working with Outland Circle. They understand digital marketing and give everything to get the results you need. What I really like is their commitment and ability and willingness to learn new things and then go back and execute. So, knowledge + commitment is what they’ll bring in. Frankly, there’s nothing more needed”
“The team at Outland Circle are very sincere, diligent and transparent people. Being bootstrapped, we had hired them when we were starting out and they quickly became a part of the team. Helping us with the photoshoot and going out of their way to execute the campaign ideas. They have a good understanding of the consumer psyche and do go the extra mile to achieve success for their clients. Would recommend.”
“Your team was very present. Always around and looking for opportunities to pump the project. You did not need a lot of resources from us and worked independently. Your ideas and forms of engagement with us were light and energetic. You generated a lot of content that helped build a great buzz for the project. You both spoke to so many of our partners and seemed to really pick up the spirit of what we were doing. Thank you so much. I do hope there are more ways for us to work with you in the future.”
“We worked with Outland Circle for almost 2 years. I liked that they understood our brand and were able to tell our story just the way we wanted. They created highly engaging and very interesting campaigns. They are very enthusiastic and always ready to take upon new challenges.”
“It's easy to work with a team who patiently understands your requirement and then gives you something even better than what you had imagined. Outland Circle is one of those for me where I can just let them know once what I have on my mind and then let them do their magic and come up with wonderful creatives.”
"Hey Nilanjan and team, The output on the DigiPass entrance looked pretty cool The LED arch was a tricky idea to begin with because the arch had all these dimensional challenges and also needed to balance clarity x a wow moment - the final output did all that really well. This kind of collaboration makes it so much easier (and fun) to keep trying new ideas to get the concept of ****** out to the world! Grateful to be able to work with such a cracked team. Thank you."
But what’s important is that we were able to do this while attracting — not chasing, attracting the right kind of ideal customers and building their communities.
After years of working with art galleries, sports centres, premium health products, luxury salons, cafes, real estate, music festivals and tech, I have distilled and packaged what we do into what I’m calling…
The Natural Demand Strategy
This is exactly the strategy that I teach my in-house team. If you were to hire us on a retainer (our retainers usually start from 1.5 lakhs a month), this is the same strategy we would execute for you.
In this video, I’m going to reveal everything and leave out no detail, so you can go ahead and start executing it immediately for yourself, or with your own team.
The Natural Demand StrategyTM
(Available for the first 100 people only)
We’re limiting access to only the first 100 people for now, mainly because a strategy like this works better when not too many people know about it.
Listen, you might be thinking - “Do I really need to spend money and learn another strategy I’ll never use?”
You could continue to do what you’re doing and not change anything. You could keep figuring out the growth journey yourself through google and chatgpt.
But if you’ve read so far, something tells me you sense that your brand has not yet reached its full potential. If you want to be naturally in-demand, like luxury brands, NDS shows you how.
Is the information really worth ₹999?
Actually, it’s worth a lot more, I’ll tell you that much. Our top client is making ₹50L+ per month with our team creating natural demand. I’m not saying you’ll make that much, every business is different. But you’ll almost certainly grow and profit, just like our other clients.
If you were to hire an experienced marketing consultant for a strategy session, it could easily cost you ₹10k or more.
And imagine the cost of not knowing the right moves to make. You could be wasting multiple lakhs with wrong marketing decisions.
If you truly think your brand fits the requirements of the Natural Demand Strategy, then this is a no-brainer.
Warm regards, and all the best.
Nilanjan Dhar
Creator of the Natural Demand Strategy
MD, Outland Circle
PS: Prefer to just work with us directly?
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All results stated above are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Any of my strategies and case studies are only estimates of what is possible. There is no assurance you’ll do as well or even close to as well as I have done or other clients. Results are based on many factors including luck, hard work, effort and years of hard work. We have no way of knowing how well you will do, as we do not know you, your background, your business model, or your work ethic etc. Therefore, we do not guarantee or imply that you will get any results or ROI, especially if the techniques are never implemented. If you rely upon our figures; you must accept the risk of not doing as well as we are an established marketing agency over many years of work and experience.
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