ATTENTION: START-UP FOUNDERS

& SMALL BUSINESS OWNERS

New study reveals

8 hidden 'Drivers' that are responsible for every profitable online brand

Get these '8 Drivers' right, and you could easily scale up to ₹10 lakhs per month in revenue in 2-3 months.

No need to hire expensive agencies or consultants.

No need for you to put daily effort.

Let me explain...

ABOUT THE AUTHOR

Nilanjan Dhar | Founder, Outland Circle

Outland Circle is a marketing agency in Bangalore responsible for generating over ₹15 Cr in revenue in the last 5 years

An accidental discovery...

My operations team was trying to develop a set of 'templates' to quickly replicate our most profitable campaigns for other clients.

When I saw their research, I realized we were on to something big...

It turned out, of all the hundreds of successful campaigns we had created - all the ads, Instagram posts, email newsletters, blogs - every single one of them could be boiled down to 8 invisible principles.

I pushed my team to expand their research and study, not just our own campaigns, but other successful brands.

Big brands. Small brands. Established brands. Newly launched brands.

The results were astonishing.

Every single brand that had grown into profitable giants used these 8 protocols.

Not only "brands". Every freelancer, solopreneur, coach who was raking in money online, was using these 8 principles.

Knowingly or unknowingly.

We started calling them the "8 Drivers of Growth."

It became our trusted internal toolkit.

Now, 2 years after the initial discovery, I want to share our findings with you.

We have packaged all our learnings of the "8 Drivers of Growth" into a toolkit called the Growth Operating System.

INTRODUCING

A toolkit to help founders, business owners & marketers scale to ₹10 lakhs per month in revenue online.

Built around the 8 Drivers of Growth model.

No need to hire expensive agencies or consultants.

No need for you to put daily effort.

>> One time payment. Lifetime access. <<

>> No upsell. No catch. <<

But wait... What exactly are the 8 Drivers?

Keep reading this page and I will explain exactly what the 8 Drivers are.

You don't have to buy GrowthOS for that.

I want to start with an analogy...

Imagine you’ve built a rocketship...

But when it’s time to launch… nothing. It doesn’t fly.

You don’t know what you’ve done wrong.

Maybe there’s a simple fix that will get it off the ground and to the moon.

But the problem is, nobody has ever given you a blueprint of how a rocketship should be built.

Of course, there are many different types of rocketships.

But no matter the shape, size, or goal…

Every rocket that flies follows the same fundamental laws of physics.

Ignore them, and it doesn't matter how shiny or expensive your rocket is—it’s not getting off the ground.

The same goes for your brand.

Yes, every brand is different. Every campaign wears a different face.

But the ones that work—the ones that generate massive profits and build die-hard communities—

They all follow the same underlying principles.

And without them, your marketing will always be trial and error.

The real reason why brands don’t take off

The truth is, marketing doesn’t usually fail because of poor execution.

It fails because you were working from an incomplete framework.

Every wildly profitable brand follows a set of invisible principles that most people never see.

They’re the hidden mechanisms behind every high-performing campaign we’ve ever launched.

Using this simple process, we've been able to predictably take our campaigns to 3x, 5x, sometimes even 10x returns.

What are the "8 Drivers"?

After years of “accidentally” running wildly successful campaigns, we noticed a pattern…

When I say “wildly successful”, I don’t mean we got famous. We never got any awards for our creativity. In fact, our campaigns were never very creative at all.

But they did generate money. Quietly and smoothly, we would get 5-10x returns for our clients.

What’s more, our campaigns would start getting results almost immediately, without months of testing and burning budget.

We’ve had many businesses come to us who were tired of working with other agencies and freelancers and not getting the results they wanted. After plugging in our campaigns, they would start generating revenue - almost immediately!

After my team did a study, we distilled it down to the following 8 Drivers of Growth:

These are the 8 Drivers.

They may seem simple.

But they are the difference between a brand who is struggling to break even month after month, barely making revenue, low profit margins...

...and a brand who seems to be minting money online, their ads seem to be everywhere, they are profitable from the start and investors are eager to fund them.

Have you ever been in this frustrating situation: You know your brand is excellent. But you can’t seem to get traction and grow beyond a small group of loyal customers.

And yet, your competitor, with the same, or even sub-par product, is raking in the views, fame and money.

It could be because, knowingly or unknowingly, they are using the 8 Drivers and you aren’t.

**This system is used by virtually every profitable online brand**

The 8 Drivers are not the latest 'hack'.

They’re not dependent on algorithms. Or platforms. Or trends.

They worked long before the internet.

They’ll work long after the next shiny tool comes and goes.

Because these Drivers are rooted in something that doesn’t change: Human behavior.

People will always be driven by emotion.

They will always seek trust, clarity, proof, safety.

They will always respond to stories, promises, hooks, and relevance.

And that’s why this system is timeless.

If you want marketing that still works even if Instagram shuts down…

If you want to build a brand that doesn’t need to chase trends or beat the algorithm or post 7 times a day…

You need the 8 Drivers.

This isn’t creative writing.

This isn’t “what to post”.

This is psychological architecture built for persuasion, profit, and performance.

And now—for the first time—you can borrow my brain, distilled into a toolkit anyone can use.

A toolkit to help founders, business owners & marketers scale to ₹10 lakhs per month in revenue online.

Built around the 8 Drivers of Growth model.

No need to hire expensive agencies or consultants.

No need for you to put daily effort.

>> One time payment. Lifetime access. <<

>> No upsell. No catch. <<

How does GrowthOS work?

After executing hundreds of campaigns, we started seeing a pattern.

The campaigns that worked—really worked—shared something in common.

All 8 Drivers were present and running at high health.

Here’s what a high-performing campaign looks like inside our system:

Conversely, every time our campaign had failed, we could point out the Drivers which were missing or not running at optimum health.

It would usually look something like this:

Suddenly, everything made sense.

We weren’t just running ads—we were running a growth engine.

And every engine has components. When even one is missing, broken or running poorly, the performance suffers.

It's like hiring a world-class consulting agency for less than 1% of the cost!

You don’t need to “learn” marketing.

You need to see what’s broken… know what works… and fix it fast.

GrowthOS is your shortcut.

It’s the exact system we’ve used at our agency to generate over ₹15 Cr in revenue for our clients in the last 5 years.

➡️ Plug it in.

➡️ Run a diagnosis.

➡️ Install the Growth Drivers you’re missing.

And watch your brand start producing revenue—fast.

What you get with GrowthOS:

The 8 Drivers Scorecard
Diagnose your brand or campaign. See which Drivers are missing or underperforming.
The GrowthOS Consultation Modules
Eight deep‑dive video modules—one per Growth Driver—packed with strategy walk‑throughs and real‑world examples.
The GrowthOS Manual
Step-by-step instructions to install and strengthen each Driver with real-world tactics.

SNAPSHOTS FROM INSIDE THE TOOLKIT...

Your brand's first

**₹10 lakh month might be one simple fix away.**

Does this sound familiar:

🔸 You’ve already put in the work.

🔸 You’re ready with the product or service.

🔸 You’ve launched the brand.

But after launching, you're not taking off the way you want. Even though you're doing all the things they tell you to do - social media, ads, spreading word of mouth, cold emails...

You’re not alone.

Most founders and marketers are doing 80% of things right.

But it’s the remaining 20%—the missing links—that quietly kill your results.

The worst part? You don’t even know what you don’t know.

The 8 Drivers didn’t come from theory.

They came from obsession.

Let me be clear…

The 8 Drivers of Growth aren’t some trendy framework I pulled out of thin air. They’re not recycled ideas, nor are they stitched together from free YouTube videos.

This is my life’s work.

For over a decade, I’ve been on a relentless mission to understand one thing:

What truly drives people to action?

I studied the greats. Not the “growth hackers” and “data-driven strategists” of today—

But the legends of persuasion.

People like Joseph Sugarman, Jason Capital, Frank Kern, the minds behind Agora, and David Ogilvy himself.

In college, I was taught by a former Creative Director at Ogilvy—a man who helped craft some of the most iconic campaigns in the golden era of Indian advertising.

He didn’t teach us “creativity.”

He taught us influence.

Over the years, I’ve spent lakhs of rupees learning directly from these masters.

I read the rare books. I joined the private masterminds.

I studied the psychology, the deep human triggers, the architecture of sales systems that convert.

Not the technical how-tos of media buying.

Not creative writing for engagement.

But timeless marketing that moves people to act.

And then—

I put it to the test.

Running campaigns.

Building funnels.

Selling products for real clients. With real stakes. And real money on the line.

Over time, patterns emerged.

Some campaigns exploded with results. Others flopped.

And when my team did a study, I became sure of something:

The winning campaigns all shared 8 invisible forces.

Every. Single. Time.

So one day, I sat down with my team, and built a system around them.

We named them. Measured them. Refined them.

And used them to consistently create campaigns that print profits for our clients.

That system is GrowthOS.

Why I created GrowthOS

As our agency grew, I needed our newer team members to be able to deliver the same results.

So we created an internal playbook. A system. A checklist.

A way to audit any campaign, any brand, any funnel—and know exactly what’s missing and how to fix it.

That internal tool became GrowthOS.

And now, for the first time, we’re sharing it publicly.

This toolkit has been valued at ₹35,000+—the same price we charge for a 1-on-1 strategic consultation.

But you won’t pay ₹35,000.

You won’t pay ₹15,000.

Not even ₹5,000.

You can get GrowthOS today for just ~~₹3499~~ ₹1,499.

(offer price for limited time only)

Yes, just ₹1,499 to finally get the tools to scale to ₹10 lakh per month in revenue and know :

Why your marketing hasn’t been working.
What needs to be fixed.
How to build a brand that actually drives profit.

TRY IT RISK FREE

100% Money Back Guarantee

We believe in results. If you go through the toolkit, apply the strategies to your marketing, and don’t see any improvement—email us at [email protected] within 30 days. We’ll give you a full refund—no forms, no fuss, no questions asked. Because if it doesn’t help you grow, we don’t want your money.

Who is GrowthOS for?

GrowthOS was built for anyone who’s tired of guessing what’s wrong with their marketing—and wants to finally get it right and scale to ₹10 lakh a month.

It’s ideal for:

🚀 Startup founders trying to break through the noise

🏪 Small business owners who need real ROI

📈 Marketing managers under pressure to drive results

🎯 Consultants who want a clear diagnostic tool for client strategy

🧠 Agency owners who want their teams to deliver consistently high-performing campaigns

🧍 Solopreneurs wearing every hat

💻 Freelancers who want to get high-paying clients consistently

🎤 Coaches who want to reach more people, charge higher and close more clients

You don’t need

To be a marketing expert
To understand funnels, metrics, or algorithms
To spend months learning strategies you’ll never use

You just need a brand, a product, and a desire to grow.

GrowthOS will handle the rest.

The truth is, you’re closer than you think.

Marketing doesn’t have to be confusing.

With the right lens, you can instantly see where your growth is stuck—and how to unlock it.

GrowthOS is that lens.

It’s not magic. It’s not theory. It’s not a course.

It’s a system that works.

Before we raise the price or close public access.

Because at some point, we might just take this back in-house.

But for now, it’s yours.

Frequently Asked Questions

Do I need to know how to run Facebook ads?

No. GrowthOS is designed to guide a founder or business owner who has a few people in place to handle their day to day social media and running ads. However, if you are a solopreneur doing your own performance marketing, that is a plus.

I have not yet launched my business. Can GrowthOS help me?

GrowthOS is great for people who are thinking or planning to launch their business. Without a proper framework, you could waste a lot of money in wrong directions of marketing. A small investment of Rs 1499 could give you all the clarity you need and put you on the path to profit.

Do I need to know at least the basics of marketing?

GrowthOS is very founder-friendly. You do not need to know marketing. Everything is broken down into simple, practical, actionable steps. It contains only enough information for you to know what to do and how to guide your team. However, you do need people who can execute for you... for example you'll need someone who can write well, someone who can do basic graphic design, edit simple videos, etc.

Is GrowthOS a course where I have to learn marketing?

GrowthOS content is designed to be practical, actionable and quickly scannable. It contains only essential information so that you know what's working, what's broken and what to fix. Think of it as a 'consultation in a box'. Instead of hiring an experienced marketing consultant to guide you, you can use GrowthOS and guide yourself with the 8 Drivers framework.

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Outland Circle is a marketing consultation and education company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make marketing decisions, but we do not guarantee success in our consultation programs. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.

All results stated above are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Any of my strategies and case studies are only estimates of what is possible. There is no assurance you’ll do as well or even close to as well as I have done or other clients. Results are based on many factors including luck, hard work, effort and years of hard work. We have no way of knowing how well you will do, as we do not know you, your background, your business model, or your work ethic etc. Therefore, we do not guarantee or imply that you will get any results or ROI, especially if the techniques are never implemented. If you rely upon our figures; you must accept the risk of not doing as well as we are an established marketing agency over many years of work and experience.

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Users of our products, services and web site are advised to do their own due diligence when it comes to making decisions and all information, products, and services that have been provided should be independently verified by your own qualified professionals. Our information, products, and services on Outland Circle should be carefully considered and evaluated, before reaching a decision on whether to rely on them. You agree that our company is not responsible for the success or failure of your decisions relating to any information presented by GrowthOS or our company products or services.

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